Top 10 Best Email Marketing Tools You Should Use in 2020

Since the last decade, email marketing has emerged as the most effective means to market products and services. Most of the big business houses have opted for email marketing tools to make their marketing
efforts much more effective and customer-oriented.

According to DMA research, for every single dollar spent on email marketing, you can expect to
generate an average return of $32. Along with this, there are a lot of other benefits too, but this one still
remains on top of the charts.

With the emergence of email marketing, a lot of email marketing tools have also come into existence. All
these tools can make your marketing goals aligned with your sales prospectus and can curate amazing
results for your future.

NOTE: We are not providing ranking, we are just saying these are the top 10 Email Marketing Tools I know.

So, Let’s have a look at these best email marketing tools as follows:

Sender ( Email Marketing Tool )

The sender is one of the best email marketing tools allowing you to create and manage powerful email templates with no prior HTML knowledge. All you need to do is just select a newsletter template and customize the elements like images, text, and videos.

Its inbuilt analytics feature lets you track the users who’ve opened your emails and clicked on the links. Based on the analytics data, you can also retarget potential customers to increase your sales.

Pricing – Plans Starts as Low as $12 a Month

Key Features

• Automate your Marketing Efforts
• Import all your Products in just one click
• Maintain List of Your Potential Customers
• Accepts Third-Party APIs

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MailChimp (Email Marketing Tool )

MailChimp is another big name in the list of email marketing tools that you might have heard of. Their powerful and robust servers allow you to curate amazing email templates to optimize your marketing efforts.

Mailchimp’s Content Manager is the reason that makes it a part of our list. The Content Manager allows you to store email content along with images and videos. You can also schedule the emails that you want to send to your potential customers.

Pricing – Plans Starts as Low as 9.99$ a Month

Key Features

• Build Long-Lasting Relationships with Your Customers
• Run Behavior-based Ads and Campaigns
• Increase Customer Engagement

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SendPulse ( Email Marketing Tool )

SendPulse is one of the popular email marketing tools that come with thousands of designed email templates. You can customize these templates based on your targeting audience and schedule them so that these emails are sent to your customers at the right time.

It also features a customer rating system that allows you to differentiate and identify the responsive audience. Based on the data, you can personalize your email campaigns that will eventually optimize your marketing efforts.

Pricing – Plans Starts as Low as $6.4 a Month

Key Features

• Send Promotional Messages
• Personalized Messages on Facebook Messenger
• Drag and Drop Editor
• Attractive Subscriber Forms

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OmniSend ( Email Marketing Tool )

OmniSend is a powerful platform that integrates all the social media channels in one place. Using their robust services, you can manage and communicate with your email subscribers to keep them in touch with your business.

Their content designer can help you to design beautiful email templates. You can include discount coupons and scratch cards into your emails to enhance your customers’ engagement with your business.

Pricing – Plans Starts as Low as $16 a Month

Key Features

• Automate Your Marketing Efforts
• Design Customer Oriented Forms Quickly
• Supports Third-Party Integrations

Zoho Campaigns ( Email Marketing Tool )

Founded back in March 2006, Zoho is one of the best email marketing tools that come with builtin features to optimize your marketing efforts. It lets you design personalized emails so that more relevant content is delivered to your audience.

Its analytical and reporting tools help you to make a better comparison between different email campaigns so that you identify the emails delivering the best possible results.

Pricing – Plans Starts as Low as $2 a Month.

Key Features

• Offers Automated and Smart Marketing Solutions
• Personalized Email Templates Available
• Works Perfectly with Third Party Applications
• Provides Wider Customer Reach
• Customer Oriented Marketing Forms

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MailerLite ( Email Marketing Tool )

MailerLite is another popular name among the best email marketing tools offering scalable marketing services to businesses. It is the only one that allows you to design landing pages along with email templates.

It also comes with a lot of inbuilt features like a text editor and image editor so that you can design personalized emails to deliver the right messages to the right audience at the right time.

Pricing – Plans Starts as Low as $10 a Month.

Key Features

• Design Attractive Landing Pages
• Surveys to Get Valuable Feedback
• Manage Multiple Email Campaigns with Ease
• Automate and Schedule Your Emails

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MooSend ( Email Marketing Tool )

MooSend is one of the powerful email marketing tool that records your customers’ information and lets you design customer-oriented email templates based on behavioral information.

You can use its segmentation feature to personalize your emails that will eventually optimize your ROI.

It also provides you with detailed analytical customer data and information so that you can know the areas which require attention and manage your email campaigns better than before.

Pricing – Plans Starts as Low as $10 a Month.

Key Features

• Drag and Drop Editor
• A/B Testing
• Customer Segmentation
• Supports Third-Party Apps

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Email Octopus ( Email Marketing Tool )

Email Octopus is one of the best email marketing tools that makes it possible to send unlimited emails from as many as email addresses you want. You can integrate it with third-party tools to make the most out of it.

Its analytical and reporting features allow you to track the performance of different email campaigns. It comes with two plans – free and the paid ones. You can choose either the free or paid one based on your business needs.

Pricing – Plans Starts as Low as $20 a Month.

Key Features

• Automated Email Campaigns
• Detailed Analytical Reports
• Simple, but Effective Email Templates

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Litmus ( Email Marketing Tool )

LitMus is a well-known email marketing tool that allows you to track and test emails sent to your potential customers. For this purpose, you can either use their traditional web clients or other platforms like Android, Windows, Linux, etc.

It integrates a tracking pixel in every single email sent to your customers so that you can track when and how many users opened the email, clicked on the link and visited the landing page. You can use this data to further improve your email campaigns.

Pricing – Plans Starts as Low as $99 a Month.

Key Features

• Offers a 7 Day Free Trial
• Provides you with Helpful Insights
• Manage Multiple Email Campaigns Effectively
• Supports Third-Party Integrations too

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GetResponse ( Email Marketing Tool )

GetResponse is one of the best email marketing tools that you can use to manage your email contacts. It also features email tracking which you can use to track the emails sent to your potential customers.

Along with this, you can also track the emails that failed to reach and destination. It also lets you know about the reasons that induce people to unsubscribe to your email newsletters so that you can take corrective measures.

Pricing – Plans Starts as Low as $15 a Month.

Key Features

• Automate Your Marketing Efforts
• Attractive Landing Pages Available
• Create Powerful Marketing Funnels

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Conclusion

That’s it! These were the best email marketing tools that you can use to optimize your marketing efforts. We hope that these tools help you to enhance your customer reach and engagement.

If this article added even a little bit value to your marketing efforts, then do share it with other marketers looking for the same information over the web. Also, if we missed any tool, you can suggest it in the comment section below.

ALSO READ How To Pick Good Email Names For  Your Email Address

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