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If you own a business of any kind these days it became very important to come online. Even though your offline business is doing very well but you can do much better by doing your business online as well. So let’s say our business came online, now what? Now you have to promote your business for free.
You must be wondering why I mentioned it for free. Well because you can promote through paid Ads as well on platforms like Google, Facebook, Twitter, etc.
Why we are focusing on promoting our business for free? Because it is profitable the way more you think. Let me explain to you, how much you can spend on Ads? Obviously, not unlimited. This means you can not promote your business all the time through paid ads and you have to pay for every click which can be very costly.
The second thing that I don’t like about paid ads are basically user knows this is an ad and not organic so they might don’t trust it, because these days everyone is claiming so much through ads.
So, now it is quite clear why we are focusing on promoting business for free. We can promote our business for free only in an organic way.
In an organic way, we create a blog and create a bunch of content around our business-related topics to help users. This way our blog’s article can rank on Google’s first page and we can get genuine organic traffic from google. Think like when you search something on google and you land on someone’s website which offers the services you looking for. This is called the organic method of promoting business.
Steps to promote business organically
So, till now you are quite clear that our goal is to rank our article/blog post on top of the google search page for our business-related keywords. To achieve this we will follow step by step guide.
Create Blog
If you have a website but not a blog, you can create a section for blogs as well. If you do not have any blog or website yet then you can just go buy the domain and hosting and create your first blog. If you could get the domain that is an exact match for your business name then it’s wonderful else you can find any similar domain name, just make sure you don’t pick any trademark name. Now you have a blog now you can follow the next step. If you don’t know how to create one check out the article How to Create a Professional Website? [Beginner’s Guide, without coding].
Create Content
Now, you need to focus on creating content about your business. Try to create as much as content you can create around your business. Remember creating content does not mean you just keep saying the same thing in a different way. Remember you are creating genuine content not an Ad for your business.
First, understand what kind of content you could create. Think about your business and figure out all aspects related to your business that you can write an article about it. For example, you can introduce all your products, you can explain each minute details such as fees and refund policy in detail, also you can write about what benefit the user will get from your products, you can teach them how to use it.
You have to be really creative and have to write almost all topics that you can write in order to help your users with things related to your business. Write on topics even if it is not directly related to your business but it user should get help from your article. This way user is going to build trust with your business and can check out your all products.
Keyword Research
In content writing first of all you have to figure out one important keyword that you are going to write about. It is important to check how much traffic your keywords get and what is SEO difficulty in order to choose a keyword that actually ranks. If you choose keywords that have a very high search volume on google but at the same time it’s very competitive then it becomes really hard to rank on Google’s first page. Also, if you choose keywords that have very low search volume and also low SEO difficulty then your article might rank on Google’s first page but it’s of no use since very low people are searching that keyword.
The best practice is to choose keywords that have good search volume with low to medium SEO difficulty. You might be wondering how you can check all these things. Well, we have tools that help us to analyze everything about keywords. One such tool that I know and use is Semrush Keyword Magic.
Now you get the best keyword for your article post. Now, write a great piece of content on the topic that really helps readers to understand well and also connect well.
Optimize Article for Search Engine
SEO (search engine optimization) is very important if you really want to rank your article/blog post on the first page of Google for the keyword you choose. Basically, you have to let google know that your article really belongs to this keyword and it deserves to rank on the first page for that specific search term.
Do not flood your article with keywords. Only try to use it where it genuinely fits. There are two types of SEO. The first one is On-Page SEO and another one is OFF-Page SEO.
On-Page SEO
In On-Page SEO you have to make sure you use write structure and use keywords in your blog. Also, you follow proper structurings such as Heading levels and paragraphs. Also, make sure you write meta title, and meta description, and also write ALT tag for images. ALT tag for images is basically a text that will be shown if somehow images can’t be loaded. It also helps search engines to know information about images. On-Page SEO is totally on our hands and we should focus on it.
Off-Page SEO
Now Off-Page SEO. Off-Page SEO is an SEO that is not related to the work that we need to do on an article post. Off Page seo reffers to backlinks. Backlinks are basically links that another website on the web is referring to some other website. The more the backlink a web page has more the chance to get ranked. Basically, if google trusts if many web pages are referring to some webpage. It gives authority to the web page. So the higher the number of backlinks your webpage has the more is the change your page will get ranked at the top in search results for a related topic.
Off-Page SEO is not in our hands basically. And we should not indulge in link-building activities because many search engines including Google takes this very seriously. So how we can win on this? It’s simple to create so great and genuine content that someone wants to link your page to their webpage.
backlinks
There are two types of backlinks: Do-Follow, and No Follow. Both links are the same and work exactly the same only difference is No Follow link suggests search engines to not follow or to not give juice. And Do-Follow link suggests search engines follow this link and pass the juice to the linking webpage.
<a rel="nofollow" href="https://example.com/yout-post-url"> Post Title</a> <a href="https://example.com/your-post-url">Post Title</a>rel in above No Follow links stands for relation. Basically, you specify your relation with the linking web page in order to help search engines like Google understand better if it has to crawl or not.
Notice in Follow Link we do not specify rel. By default, links are Do-Follow links. So now you know enough about links and you know Do-Follow links are important. So your goal should be you write content that other webpage wants to link to you, not just links to your webpage but also with a Do-Follow link.
Social Signals
Social signals and other noise also helps search engine to know if your webpage is worth it or not. Social Signals are not the most important factor in deciding the ranking of a web page but help a little.
Social signals mean how many times your webpage is being shared on different social platforms like Twitter, Reddit, Facebook, etc. So it’s better to have a presence on all social media. If not yet, then create an account in the name of your business on all these social media and start promoting your content there.
Keep Content Fresh
You know, we all prefer the latest edition of a book or any course, right. Why? Because of its latest its good, we are sure that we are up-to-date. The same way search engine works. Search engine gives more priority to the latest content.
So it’s better to keep updating your content once in a while maybe in 3 months or 6 months. This way you are making sure your content is not very old.
Internal Linking
This is also one of the important things in On-Page SEO. Internal linking basically means you are linking your own content on any webpage. Suppose you are explaining something in the article and a term got to come in your explanation which is a broad concept and you have already written a separate article on it then you can just use the term in your blog post and then say check out more about “the term”.
This way you are linking to your own content and engaging users and also prompting search engines to crawl your web page. Make sure you always Do-Follow the links you give to your own web page.
Social Media
You just Created a Blog and also created content for it. That’s great. Keep creating more and more. But, now it turns out to catch customers from social media as well.
In Social media also you have to create short content. These may be 1 line short and goes up to a max of 150 words in length. The shorter is the better in social media posts.
There are different types and themes of Social media available today. Like Twitter is called micro-blogging where we can post tweets up to 180 characters, on YouTube we can post videos, etc. Depending on the platform we have to create content for our business accordingly. So let’s check out all available Social Media platforms.
YouTube
YouTube is the best platform above all in terms of promoting your business. In this, there are two kinds of formats. One with a proper video format that can have any length. And one called shorts that can not exceed 60 seconds in length. and it should be in vertical screen size format. YouTube shorts are becoming very popular nowadays.
You can learn How to create these kinds of videos and start promoting. You can also try Tik-Tok if you create shorts for YouTube you should also post on there as well. YouTube is definitely the no. 1 choice of social media for promoting business online.
Twitter is 2nd best place to promote your business online. Very like-minded people use Twitter and you can really build a loyal customer community over there.
You need to create short content which fits within 180 characters limit for a tweet. You should also create Banners and Infographics to create the best visuals for your products in order to increase reach. For creating such Banners and Graphics for your business you can try Canva, Canva allows you to create stunning graphics and design quickly.
On Instagram, you can share images and graphics about deals and products about your business, and also you can create short videos called Reels on Instagram.
Reddit is really great social media, especially if you are targeting the United States. Around 45%+ traffic on Reddit comes from the United States only, from source.
Bring Awesomeness to Business
Now in order to promote our business organically for the free, the third and most effective method is to provide the best value to the customer so that your customer becomes a promoter for your business.
First of all, you should create a great product that genuinely helps or solves customers’ problems. You can always reach out to existing customers and ask them about your product and then work on that. This way you can build a great product.
Only a perfectly great product would not be going to help you out. You have to provide something extra that is helping or making your customer’s life even happier. You can provide the best experience in service, packaging or after-sale service, etc. This way customers will start loving your products and your customer would be happy to recommend them to their other friends.
These are a few methods if you follow them exactly you will surely gain success. You can also run paid ads with the limited business if you want, that’s not an issue. Feel free to reach out on social media if you have any queries. And feel free to share this great content with your other friends who has business.
Software Engineer. I like to help people with my articles. I hope you like them.